![]() I wanted it to be appealing.”Īlong with the $14 “ShineOn Lip Jelly” gloss - which first launched in clear and now comes in color - Liu released an $18 “SuperDew Highlighter Balm,” a multipurpose glossy balm a $20 “BeachPlease Luminous Tinted Bal,” a pigmented balm in various shades for cheeks and lips, and a $28 “SOS Daily Rescue Facial Spray,” a hypochlorous acid-based skin-care item aimed at soothing and repairing skin that has helped Liu with her eczema, she said. “It’s made to be fun and colorful and juicy. “I wanted it to be clean beauty that’s affordable,” Liu said. Everything sold at Tower 28 is priced at $28 or under. Tower 28, much like Glossier, embraces the dewy, high-shine trend. “We’ve sold 10,000 lip jellies, which is crazy to me,” Liu said of the brand’s gloss, made with oils. I would say it’s not necessary to purchase all 4 shades because you won’t be able to tell that much of a difference when wearing them (you do see a difference between Cashew and Coconut though).By the end of 2019, sales for Tower 28 will be between $300,000 and $400,000, while next year, sales are expected to reach between $2 million and $3 million, according to industry sources. The colors are semi-sheer, which I personally like in a gloss, but that means that if you put them on the color isn’t very visible. Not bad, not great either.Įven though the colors look pretty noticeable in the tube and in my arm swatch pictures, they do look similar on the lips. The glosses stay on for about an hour or 2 on me. Glosses overall aren’t products with a long-wearing time so I don’t really see this as a bad thing but I wanted to mention it for the people that do dislike this. Due to the fact it’s so lightweight and hydrating, I feel like it is a little long-wearing. I want them to feel as comfortable as possible. These glosses feel like lip balm and look like a gloss, which is something I really like about glosses. The texture is lightweight, not heavy or tacky, and very hydrating to the lips. It applied evenly to my lips and spreads accordingly as well. It literally glides on the lips when you apply it and it’s also very slippery when you rub your lips together, in a positive way, if this makes sense. This means that it is very comfortable and is not sticky at all. I never expected any product to beat my love for the Kylie Cosmetics High Glosses but these glosses actually did and are currently my number 1 favorite gloss.Īs for the formula, this is the thinnest gloss formula I’ve ever tried. ![]() ![]() I already shared my love for these Tower 28 Lip Glosses on my Instagram a while ago so if you’ve read that, you already know this. Shop At Sephora Tower 28 Lip Gloss Review & Swatches The Tower 28 Lip Glosses retail for $15 and are available on the Tower 28 website , Revolve, Sephora, and Cult Beauty. During wintertime, they can be drier though so to keep my lips hydrated, I typically use creamy, glossy products. I don’t really have specific concerns when it comes to my lips. Just to give you a little background information about my lips, my lips are 80% of the time hydrated and healthy. On top of that, they’re 100% vegan, cruelty-free, and made in the USA. Things To Knowĭon’t stress – zero nuts were used in the making of these lip jellies. While some of the glosses are named after nuts, it’s important to note that no nut ingredients are present in the formulations so people with nut allergies can still use these glosses. Made with plant-based ingredients that are actually good for you like apricot oil and raspberry seed oil -the same healthy + nourishing oils used in the original Tower 28 cult-favorite ShineOn Lip Jelly. It’s everything you love about a juicy gloss with none of the hangups. What Are The Tower 28 Lip Gloss: The ShineOn Milky Lip Jelly So for my detailed thoughts, keep reading the full review below. In this post, I’ll be sharing all the details about these Tower 28 Lip Gloss, such as the formula, and how they feel on the lips, I’ll show you swatches and share the things I liked and disliked. Bottom line: These new ShineOn Milky Lip Jellies are bound to be a hit like the first batch from the brand. Choose from 14, buildable + flexible shades. Everything you need for an easy 5-step sun-kissed, fresh-faced routine.SunnyDays SPF 30 Tinted Sunscreen (Full-size): a 2-in-1 mineral sunscreen with the daily sun protection you need and coverage you want. I needed to know what the hype was about and since I love nude shades, literally all 4 were right up my alley so I went all in. This set ships free in the U.SWhat is it Get your hands dirty with clean makeup essentials. Since I’m the type of person that likes to “go big or go home” I decided to pick up all 4 shades. The moment I saw one of my favorite Beauty YouTubers wear one of these glosses, I believe it was Cashew, and raved about how good these were, I just had to try them. I mean, that increases my expectations and yours probably too because what makes them that good? These cult-favorite lip products are made with clean ingredients, deeply moisturizing, and pack on the right amount of shine without being sticky- everything you’d want in a gloss, right?! These Tower 28 Lipglosses even took home the Byrdie 2020 Eco Beauty Award for Best Lip Gloss.
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